curl --request PUT \
  --url https://api.standardmetrics.io/v1/custom-columns/values/ \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '[
  {
    "company_slug": "<string>",
    "company_id": "<string>",
    "custom_column_id": "<string>",
    "value": "<string>",
    "selected_options": [
      {
        "option_id": "<string>",
        "value": "<string>",
        "color": "<string>"
      }
    ]
  }
]'

[
  {
    "company_slug": "<string>",
    "company_id": "<string>",
    "custom_column_id": "<string>",
    "value": "<string>",
    "selected_options": [
      {
        "option_id": "<string>",
        "value": "<string>",
        "color": "<string>"
      }
    ]
  }
]